Liz Steel

I’m a Sydney-based designer specialising in creative for retail, lifestyle and campaign marketing. With experience across publishing, retail, FMCG, and property development, I bring a practical, outcomes-driven approach to every project.

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My background includes Deputy Art Director at Cleo Magazine, in-house Art Director within a major media agency, Lead Designer at Castle Group, Digital Creative for the Metcash IGA team, and Marketing Designer for Big W. This mix of editorial, retail, advertising and brand development gives me the versatility to support marketing managers and project teams with clear, effective creative that delivers.

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I provide branding, campaign design, marketing collateral, maps and illustration, photography direction and motion — helping teams move quickly while maintaining consistency, quality and impact across every channel.