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BIG W Autumn 2021

role. photography concept, briefing, casting, shared art direction, design

brief. develop the creative direction and photography brief for Autumn cross-category campaign (apparel, home furnishings/decor, cooking/dining, home office) Proposition  'the great indoors'.

deliverables. Social assets(collection unit, carousels, posts, stories) website banner, online lookbook.

production. Hogarth Australia. photographer. Steve Baccon DoP. Chris Bland

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